SEO, PPC, analytics, pages, automation, and support
I don't just help you get more clicks. I help turn them into better leads.
I help companies set up and improve the parts of SEO, PPC, tracking, landing pages, follow-up, and prioritization that shape lead generation. Less guessing, less wasted spend, and a clearer read on what should happen next.
Across SEO, PPC, landing pages, analytics, lifecycle, and advisory work.
Selected case studies that show where the lift came from, not just what channel was involved.
Specific offers grouped by the kind of help a team needs first.
Service lanes
Service lanes
View all services →01 / Search visibility
SEO and search visibility for stronger organic reach
Organic SEO, keyword mapping, local SEO, technical SEO, content, migration, and AI search work for pages that need to be easier to find and better matched to search demand.
- +Organic SEO
- +Keyword Research & Mapping
- +Local SEO
02 / Paid acquisition
PPC and paid acquisition with tighter budget control
Paid search management, PPC restructuring, and Google Ads and Bing Ads audits for accounts that need cleaner intent, stronger conversion inputs, and less wasted spend.
- +Paid Search Management
- +PPC Account Restructuring
- +Google Ads and Bing Ads Audits
03 / Pages and conversion
Landing pages and CRO for better conversion
Landing page strategy, page creation, landing page optimization, and CRO work focused on making the page easier to understand, easier to act on, and more aligned with why the visitor arrived.
- +Landing Page Strategy & Creation
- +Landing Page Optimization
- +Conversion Rate Optimization
04 / Measurement and reporting
Analytics and reporting for clearer decisions
GA4, GTM, conversion tracking, dashboard, and attribution help for teams that need cleaner data before they can make confident marketing decisions.
- +Analytics & Tracking
- +Reporting, Dashboards & Attribution
05 / Lifecycle and advisory
Lifecycle and consulting support after the click
Email automation and senior-level marketing consulting for teams that need better follow-up, sharper priorities, and stronger coordination across active SEO, PPC, content, and reporting work.
- +Email Marketing & Automation
- +Digital Marketing Consulting
Featured work
Featured work
View all case studies →In-House Marketing Focus for Priority Service Growth
This in-house team already had SEO, paid search, landing page, and reporting work in motion, but too much of it was being managed channel by channel.
- 37% lift in priority service business
- 56% more conversions from priority service pages
- 112% more traffic to priority service pages
Project snapshot
- Service
- Digital Marketing Consulting
- Scope
- Priority service review, channel review, roadmap planning, and reporting direction
- Timeline
- 60-day priority review with follow-on advisory support
Ecommerce Rebuild and Legacy URL Recovery
I was brought into an ecommerce overhaul after multiple previous launches had left behind a complicated URL history across category, product, and content pages.
- +38% more organic sessions
- +32% more organic conversions
- +22% higher organic revenue
$40K/mo Regional PPC Account Restructure
This $40,000/month Google Ads account looked busy but was wasting money.
- +42% lower CPA
- +38% lower spend
- +7% more conversions
Testimonials
Client feedback.
"Jacob has done an outstanding job for us. He's smart, insightful, results-driven, and a great communicator. As a direct result of his PPC management, we've seen our highest number of online conversions to date."
Attorney, law firm client
"Jacob has been a valuable member of our marketing team. His expertise in SEO, analytics, and PPC brought our marketing efforts to a new level. His attention to detail and forward-thinking approach made him someone we consistently relied on."
Senior marketing leader
How I work
How I work
Find the real starting point
I look at the current setup, the business goal, and the places leads are getting lost so the work starts with the highest-leverage problem.
Build or fix the pieces that matter
That might mean SEO pages, paid search structure, tracking, landing pages, reporting, follow-up, or the plan connecting them.
Keep the work tied to better leads
I measure progress by whether the system is easier to trust, easier to improve, and more likely to produce qualified inquiries.
Request a marketing plan or review
Share the context, and I'll help identify where we should start first.
- +SEO, PPC, or tracking setup
- +Lead quality or conversion problems
- +Reporting that is missing or hard to trust
- +Landing pages, service pages, or follow-up